Cars in America
Monday, August 25th, 2008Jay Leno wrote a piece on American car makers.
Nothing really earthshaking - stop ‘dumming down’ cheaper car lines, rely on quality of this car to bring the buyer back for his next car. Jay mentions several world-class vehicles from the Ford F-150 and Chevrolet Silverado to the Corvette Z06, pointing out that no one builds better.
But he points out that car makers deliberately switch to tinnier sounds, less workmanship for the cheap models. If the sound the car makes when dinging to buckle the seat belt is the only difference between models - fix it. Make every vehicle special and satisfying for it’s customer.
Dodge didn’t do badly with the import Dodge Colt. Let the Japanese make the cars they make best rather than reinventing the wheel just to put the Dodge label on it Relabel someone else’s cars rather than compete for the low end. Unless you can present another Model T or VW Beetle - marvels of value for the cost.
Both GM and Ford have swapped making Toyotas with Toyota.
Only, I think Jay overlooked a minor little point. The Big Three Detroit car makes have twisted and flailed at EPA regulations requiring them to improve fuel mileage. Instead of keeping pace, thy have played games. Made ‘X’ number of small, efficient cars, move assembly of high-end vehicles to Canada and Mexico so they don’t count toward EPA requirements. Now that business sense is to drop the low-margin small cars, Ford, GM, and Chrysler would face stiff penalties. Dropping the fuel efficient lines would leave the Big Three exposed to EPA ire, when the remaining vehicles average below EPA mandated efficiency. Note that the goals were set in the 1970’s, this is no surprise for the auto industry. The problem is that Detroit found weasel ways to avoid meeting the spirit of the regulations instead of doing what would have been less painful 30 years ago. Or 20 years ago. Or even in 1992, when my Ford Escort Wagon LX was made.
Toyota seems to have less trouble meeting changing needs, and producing a quality car for the money. And they have been serving that example for a lot of years.
If Sharon Astyk (Casaubon’s Book) is to be believed, we are entering an extended time of increasingly expensive energy - hydro, nuclear, and fossil fuel. Car makers that can turn out a wood-powered Stanley Steamer, or alcohol stills for home use and vehicles to burn it, may be the next winners on the world stage.