Broadband or cable? Hmm. Why would an idiot ..
Tuesday, July 29th, 2008Wired.com has an article that is all the news. Broadband providers are facing tough times. See, ATT sells DSL subscriptions. Only, they only sold 46,000 DSL subscriptions last quarter, down from 1/2 million. Poor folks. And I still can’t receive ATT cell calls at my home, on even-numbered days, or while the sun shines. Grr. Oh, and they won’t run DSL to my place. I am more than three miles from their equipment. Wow. Like, they can’t set up some feeder stations?
Verizon tells a bit more of their story.
As it turns out, the company lost 133,000 DSL subscribers during the quarter, but added 187,000 FiOS internet subscribers.
Yep. Verizon beat ATT with new customers, about 54,000 new broadband customers. And cable is concerned their reports will look weak, too. Wait. If the cable companies are releasing numbers - doesn’t that mean they already have the data now? So they are waiting for .. ?? I wonder if they have a computer, and a Perl programmer to list out the total new subscribers and count them. Should take a day or three, tops.
I recall satellite and other broadband providers making ads that show how abusive cable companies are, coming in with low initial rates then following with dreadful bills. The message? People are idiots to select cable.
Cable responded with the message that they are the only smart choice. Meaning people are idiots to select satellite, etc.
So, now, I see that people feel like idiots if they choose cable, or if they choose an alternate technology. Wow. Who could have predicted that calling everyone’s customers an idiot could sour a whole market? Seems like evolution at work, thinning the gene pool of idiot marketers and abusive companies.
Once the bozos pushing expensive hookups get done convincing their target audience (subscribers to competitors) that they are idiots - how do you reassure them they they are smart to change to your product? I mean, you just established an I-am-smart and you-are-idiots relationship.
I mean, does it seem like any non-idiot would avoid them all?
Right now, gas prices are taking an unexpected hit on monthly budgets. The latest word is that heating bills will be 50% higher this winter. Oops. Not a good time to be touting a $60/month broadband subscription.
ATT is supposed to be letting people sign up for DSL at $9.95, only they won’t advertise that program, nor run it past their 3 mile boundary. And my phone bill has gone from $60/month for 5 years, to $74.60 since AT&T bought out SBC. And my dialup? Dropped speed from 33.6 k to 19.6 or on good days 21.6 k. It was 16k this morning.
And that all begs the question - is there any reason that broadband costs more to operate than dialup or DSL, once the apparatus is installed? Or is the higher price just because they can? Every other price in computers has come down, over time. Why wouldn’t us idiots wait for the fallout, for the luster to flake off the idiot-making marketers, and wait for a responsible, competitive price and functionality range?
Did AT&T sign up 46,000 dedicated customers, 46,000 people testing the waters, or 46,000 people that don’t want to be called idiots? Or some combination?
Perhaps AT&T’s marketing is just too effective. They convinced so many people that idiots shouldn’t be subscribing to competitors, that the public decided that AT&T spends too much time watching idiots, and maybe not enough time providing inexpensive service. Oops. That might just be me.